Step 01Wear it small.
Crossbody for the school run, the café, the quick errand.
A soft, Nylon crossbody designed for the early years - freedom, not more baggage. Water-resistant, solid brass hardware, sewn in small batches in Tel Aviv.
Edition 01 · Tel Aviv

Water-resistant high-density nylon that takes the chaos of daily parenthood and still looks composed.
Quick-release brass hardware and a detachable strap - wear it crossbody, shoulder, or clip it to the stroller.
Modular pouches for bottle, wipes, and the small things, with room left for what's yours.
Numbered in editions of 50, sewn in Tel Aviv. When they're gone they're gone.

The Luna Bag
Colour
Brown
₪369
₪429
Ships from Tel Aviv
Edition 01 launch price · Save ₪60
In the wild
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Three ways · one bag
Built for the way a day actually unfolds - from a quick coffee run to the full stroller load-out.
Step 01Crossbody for the school run, the café, the quick errand.
Step 02Unzips into a full carry - bottles, wipes, change of clothes.
Step 03Brass clips snap straight onto the stroller bar. Hands free.
The story
When I became a mother, I realized that everywhere I went, I was expected to carry my whole life with me. Giant diaper bags, overflowing compartments, bulky designs that screamed “mom bag.” But that never felt like me.
I wanted something different. I wanted a bag that could adapt to real life - one that could carry just the essentials on lighter days, but expand when I needed more space. A bag that understood motherhood changes from moment to moment.
I wanted functionality without sacrificing style. So I designed a stroller bag with an expandable compartment that grows with your day. A bag that easily clips onto the stroller, but can just as effortlessly come off and become your everyday pouch.
Most importantly, I wanted a bag that didn't look like a stroller bag. Because becoming a mom didn't mean losing my identity. I still wanted to feel like myself - stylish, confident, effortless. I wanted something that fit into my life, not something that replaced it.
This bag was created for mothers who carry enough already.