Launch week only · ₪369 ₪429 · First release · Limited to 50 numbered bagsLaunch week only · ₪369 ₪429 · First release · Limited to 50 numbered bagsLaunch week only · ₪369 ₪429 · First release · Limited to 50 numbered bagsLaunch week only · ₪369 ₪429 · First release · Limited to 50 numbered bagsLaunch week only · ₪369 ₪429 · First release · Limited to 50 numbered bagsLaunch week only · ₪369 ₪429 · First release · Limited to 50 numbered bags
Launch week only · ₪369 ₪429 · First release · Limited to 50 numbered bagsLaunch week only · ₪369 ₪429 · First release · Limited to 50 numbered bagsLaunch week only · ₪369 ₪429 · First release · Limited to 50 numbered bagsLaunch week only · ₪369 ₪429 · First release · Limited to 50 numbered bagsLaunch week only · ₪369 ₪429 · First release · Limited to 50 numbered bagsLaunch week only · ₪369 ₪429 · First release · Limited to 50 numbered bags

For mothers who carry enough already.

A soft, Nylon crossbody designed for the early years - freedom, not more baggage. Water-resistant, solid brass hardware, sewn in small batches in Tel Aviv.

Shop the bag

Edition 01 · Tel Aviv

Nuv Studio — the full bag and pouch lineup in cream, brown and black

Designed for real life.

01

Durability by design

Water-resistant high-density nylon that takes the chaos of daily parenthood and still looks composed.

02

Versatile carry

Quick-release brass hardware and a detachable strap - wear it crossbody, shoulder, or clip it to the stroller.

03

Considered interior

Modular pouches for bottle, wipes, and the small things, with room left for what's yours.

04

Made small-batch

Numbered in editions of 50, sewn in Tel Aviv. When they're gone they're gone.

The Luna Bag family — bags, pouches and essentials in Cream, Brown and Black

The Luna Bag

Choose your shade

Colour

Brown

₪369

₪429

Ships from Tel Aviv

Edition 01 launch price · Save ₪60

Full product details

In the wild

The Luna, every angle.

Luna Bag in Brown
Luna Bag in Brown
Luna Bag in Brown
Luna Bag in Brown
Luna Bag in Brown
Luna Bag in Brown
Luna Bag in Black
Luna Bag in Black
Luna Bag in Black
Luna Bag in Black
Luna Bag in Cream
Luna Bag in Cream
Luna Bag in Cream

Three ways · one bag

Wear it. Open it. Clip it on.

Built for the way a day actually unfolds - from a quick coffee run to the full stroller load-out.

Luna Bag worn crossbody in BlackStep 01

Wear it small.

Crossbody for the school run, the café, the quick errand.

Luna Bag opened in Brown with insert pouchStep 02

Open it up.

Unzips into a full carry - bottles, wipes, change of clothes.

Luna Bag in Cream clipped to a stroller handleStep 03

Clip it on.

Brass clips snap straight onto the stroller bar. Hands free.

The story

I created this bag for moms like me - moms who wanted freedom, not more baggage.

When I became a mother, I realized that everywhere I went, I was expected to carry my whole life with me. Giant diaper bags, overflowing compartments, bulky designs that screamed “mom bag.” But that never felt like me.

I wanted something different. I wanted a bag that could adapt to real life - one that could carry just the essentials on lighter days, but expand when I needed more space. A bag that understood motherhood changes from moment to moment.

I wanted functionality without sacrificing style. So I designed a stroller bag with an expandable compartment that grows with your day. A bag that easily clips onto the stroller, but can just as effortlessly come off and become your everyday pouch.

Most importantly, I wanted a bag that didn't look like a stroller bag. Because becoming a mom didn't mean losing my identity. I still wanted to feel like myself - stylish, confident, effortless. I wanted something that fit into my life, not something that replaced it.

This bag was created for mothers who carry enough already.